Copy and content strategy
for brands and businesses




A relaxed, inclusive tone of voice for the fast-growing London co-working brand.

Renewable Energy Investment

Selling the investment benefits of green energy projects across multiple media.

Keep New Zealand Beautiful

A full online refresh for the iconic Kiwi community beautification trust.


What our clients say

  • Nicki strikes that rare balance of skill, work ethic and personality we seek in colleagues. Her wit and tact enable her to not only execute any written task flawlessly, but access the heart of her clients’ messages and goals.

    Jan Tonkin, Managing Director, The Conference Company
  • The writing Nicki did for us was for many different mediums and channels and across diverse businesses and she easily adapted style to suit. Her work was always of an extremely high standard and she could be trusted to have the accuracy required.

    Sarah Hull, Marketing Director, Cooper and Company
  • Nicki added so much more value than simply writing the words. She came to the project after doing a substantial and unexpected amount of research and suggested not just copy for the site, but better page layouts and improved overall flow.

    Kobi Omenaka, Head of Digital, Kobestarr Digital
  • Very much enjoyed working with Nicki. The end result was great and Nicki was a pleasure to work with.

    Elliot Gold, Director, Work.Life

About The Copy Kitchen


Hi, I'm Nicki Judkins.

The Copy Kitchen is me and the people whose specialised expertise in design, development and digital marketing I draw on to provide a full strategic content service.

In 16 years of copywriting I’ve written about everything from bananas to bedwetting aids, consumer tech to law, financial services to design. I’ve given old brands new voices and brought new brands to life. I’ve helped clients tell their side of the story in politically and commercially sensitive environments.

I especially love the tricky stuff: translating complex, technical or abstract material into plain English, or finding the angle that changes the spin.

Got a project you’d like to chat about? Drop me a line.