Keep New Zealand Beautiful

Keep New Zealand Beautiful
 

THE PROJECT

Client: Keep New Zealand Beautiful Trust
with Spark Digital

Content audit / Website relaunch

"We need YOU to help keep New Zealand beautiful!"


Iconic community beautification trust Keep New Zealand Beautiful needed to completely refresh its online presence for a new generation. The new site had to tell its Kiwi-culture story, communicate its vision and facilitate donations – but above all, encourage ordinary New Zealanders to volunteer to do their bit.

The Copy Kitchen carried out a full content audit of the old site. We recommended new navigation, content structure and calls to action, and worked with Spark Digital to build a new website on a shoestring. The result was a bright, fresh site that showcased KNZB’s mission and provided inspiration and support to local volunteers.

 
 

COPY EXTRACT

 
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What you can do


Energy, enthusiasm and a bit of elbow grease – that’s all it takes to make a big difference to your own little corner of New Zealand. Volunteering with Keep New Zealand Beautiful is a fun and satisfying way to get involved in your community. You’ll be part of a network of incredible Kiwis all over the country, all working to do their bit for a cleaner, safer environment.
Whether you’re an individual or a family, whether you’ve got a little time or a lot, there’s something you can do to help keep New Zealand beautiful.

Volunteer to organise an event

‘What an amazing day!’ We hear it time and again – volunteers blown away by the sense of community created by a litter clean-up or beautification event.

There are opportunities throughout the year to get involved in Keep New Zealand Beautiful events. We run KNZB Graffiti Free Week in March, KNZB Arbor Week in June and KNZB Clean-Up Week In September. But we need volunteers like you to make them happen.

Get together a group of friends or families and make it a day out in your neighbourhood. We’ll give you all the information and resources you need – sign up for our newsletter or keep an eye on our events section for details.

Become a member

Memberships are what keep us going. Your membership fee will allow us to run annual programmes like Keep New Zealand Beautiful Month, Be A Tidy Kiwi Month and Paint New Zealand Beautiful Month. It will help us provide free resources to community groups and schools around the country, so they can tackle environmental issues in their areas.

Individual memberships are just $40 a year. As a member you’ll receive discounts and benefits from our partner organisations – watch this space for details. Make sure you sign up for our newsletter to hear about local events you can volunteer for.

[From knzb.org.nz]

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